When Likes & Followers Determine Self-Worth, Improving Counseling for College Students in the Digital Age

Friska Aulia Wahyuni; Selvi Syafitri; Anisa El Khaira; Rahmi Sherly; Fabriella M.Pd

Authors

Friska Aulia Wahyuni Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
Selvi Syafitri Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
Anisa El Khaira Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
Rahmi Sherly Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
Fabriella M.Pd Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi

Keywords:

Likes & Followers, Self-Esteem, Mental Health, Digital Era

Abstract

This study investigates the profound influence of social media on students’ self-esteem in the digital age, specifically how the number of likes and followers affects self-view and mental well-being. This situation creates significant social pressure, encourages unhealthy self-comparison, and has the potential to cause anxiety, depression, and self-image problems. This study will explore the role of counseling as an efficient intervention method to help students build positive self-esteem and overcome the negative effects of social media. This study will review the literature on the influence of social media on self-esteem, analyze related counseling techniques, and identify successful intervention strategies. The results of this study are expected to provide guidance for counselors and higher education institutions in designing comprehensive counseling programs to support students’ mental health in the increasingly complex digital age.

References

Aditya Restu Hapriyanto. (2024). An innovative approach to strengthening business competitiveness in the digital world. Nusantara Journal of Multidisciplinary Science, 2(1), 115-124. https://doi.org/10. 60076/njms. v2i1. 255

Agit, A. , Aisyah Julyana, S. , and Ma'ruf, B. (2023). Literature review on the impact of digital literacy on the development of online business in the digital age. Amikom Surakarta National Seminar (SEMNASA) 2023, November, 624-634.

Amin, M. , Nasution, A. P. , Sambodo, I. M. , Hasibuan, M. I. , Ritonga, W. A. , and Ekonomi, F. (2021). A study of the impact of marketing through social media on the interest in buying online products with customer relationship management and brand equity as a link. Journal of Economics, 8(1), 122-137.

Aqila, F. , Berampu, A. , Rahman Ginting, A. , Rafli, M. , Nasution, H. , and Islam, B. The impact of information technology developments on social media for planning global business strategies.

Bahri, S. , Rizki Harahap, R. , Rahmah, H. , Maulana, S. , and Management Studies, P. Evaluation of efficient business communication strategies in the digital era: Case studies from various industrial sectors.

Fajri, F., and Irwan Padli Nasution, M. Digital Literacy: Opportunities and Challenges in Building Students' Character. Digital Literacy: Opportunities and Challenges in Building Students' Character.

Hadibroto, J. U. , Soetrisno, M. A. , and Sofiyani, N. (2023). The use of social media to support marketing of small business products during the COVID-19 pandemic. Jurnal Education and Development, 11(3), 326-332. https://doi. org/10. 37081/ed. v1113. 504