Media Sosial dan Transformasi Perundungan: Studi Literatur tentang Pergeseran Pola Bullying di Era Digital

Suherman Syahputra; Isnaria Rizki Hayati; Syakilla Takhira; Sara Deshannum; Putri Nuriadini; Ninda lusi Awaliyah Purba; Rezi Nandita Khairani; Tesa Sessio Mentiana; Viona Nursepti Triaswati; Yona Triwulandari; Uthia Tri Andani

Authors

Suherman Syahputra Universitas Riau
Isnaria Rizki Hayati Universitas Riau
Syakilla Takhira Universitas Riau
Sara Deshannum Universitas Riau
Putri Nuriadini Universitas Riau
Ninda lusi Awaliyah Purba Universitas Riau
Rezi Nandita Khairani Universitas Riau
Tesa Sessio Mentiana Universitas Riau
Viona Nursepti Triaswati Universitas Riau
Yona Triwulandari Universitas Riau
Uthia Tri Andani Universitas Riau

Keywords:

Social Media, Bullying Transformation, Digital era

Abstract

The advancement of digital technology has transformed bullying patterns from conventional (physical) to digital (cyberbullying), with characteristics such as anonymity, rapid dissemination, and low digital literacy as key contributing factors. This literature study aims to analyze the transformation of bullying in the digital era, its psychological impacts on victims, and effective prevention strategies. The findings reveal that cyberbullying has severe consequences for adolescents' mental health, including stress, anxiety, and declining academic performance. Prevention efforts such as enhancing digital literacy, integrating technology in schools, and strengthening legal regulations are deemed crucial. However, their implementation still faces challenges, including inconsistent programs and inadequate legal frameworks. Collaboration among the government, schools, families, and communities is essential to create a safer digital environment. This study serves as a foundation for developing more practical and culturally contextual prevention strategies in Indonesia.

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