Ethical and Privacy Challenges in Using AI in Guidance & Counselling

Fatahyah Yahya

Authors

Fatahyah Yahya Sultan Abdul Halim Mu'adzam Shah International Islamic University

Keywords:

AI, challengers, Privacy

Abstract

The use of artificial intelligence (AI) in guidance and counselling brings great opportunities to improve accessibility and personalisation of services. However, its application also poses various ethical and privacy challenges that need serious attention. Key challenges include protecting the privacy of client data, maintaining confidentiality of information, avoiding bias and inaccuracies in AI algorithms, and ensuring professional responsibility remains with human counsellors. In addition, it is important that clients are given a clear explanation of the use of AI and consent is obtained prior to the application of this technology in counselling sessions. To maximise the benefits of AI in guidance and counselling, a careful and ethical approach is required, emphasising privacy protection and ensuring AI is used as a responsible tool that does not replace human professional judgement.

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